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Product Taxonomy
WHAT WE DO
We leverage our years of experience in developing well-structured taxonomic hierarchies, pairing that with detailed research of your specific category to structure collection and web taxonomies that are relevant to your product base and logical for your customers. We have access to a library of predefined retail taxonomies we can leverage when necessary to expedite your project.
Product Taxonomy Development
Our Product Taxonomy offering is a development service that includes the structuring of both collection and presentation taxonomies.
Collection Taxonomy
Helps your team establish a standardized way to collect product data from your vendor partners.
The collection, standardization, categorization and organization of products including their attributes and values.
Presentation Taxonomy
Simplifies how your customers find products on your website.
The front-end categorization and website hierarchy including navigation-level product categories, sub-categories, parametric filtering and more.
Web product taxonomy development can be completed as a revision and restructuring of your existing taxonomy, or the building of one from the ground-up.
Web product taxonomy development can be completed as a revision and restructuring of your existing taxonomy, or the building of one from the ground-up. Our team starts with an audit of the existing eCommerce website, including research into its relevant categories, to determine specific points of need and areas of potential growth. From this analysis, we determine a logical category structure that is intuitive and then build leaf-level node templates, which include attribute modelling, and developing a list of values and/or data types for each attribute. To avoid over-categorization, we ensure product attribute parameters are properly leveraged.
We can also help perform product mapping to map your products from the existing structure into the new proposed structure.
Once an initial product taxonomy is completed, it is important to ensure that ongoing modifications are made following a set of established guidelines. Our team can supply you with a Taxonomy Governance document that outlines when and how to add new categories, product attributes or parameters.
Why Create a Proper Taxonomy?
A poorly-developed product taxonomy can lead to comparison nightmares, over-categorization, ineffective search functions, and more. This ultimately leads to frustrated shoppers, products that can not be properly found or purchased, and hindered sales.
Our eCommerce product category hierarchy ensures your site is structured logically and with positive user experience in mind.
Our eCommerce product category hierarchy ensures your site is structured logically and with a positive user experience in mind.
This Service Includes:
Our Product Taxonomy Service Includes:
- Taxonomy audit and category research
- Category structure
- Category template development
- Product attribute and value definition
- Taxonomy Governance
Key Deliverables:
Key Deliverables:
- A fully developed taxonomy template including L1-L4 categories, mandatory and non-mandatory product attributes, data types and values
- Taxonomy Governance document
- Ongoing taxonomy support if/as required