Client Stories

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Data Aggregation

Best Buy

Best Buy Canada operates as a leading consumer electronics retailer with a national footprint of over 175 stores across the country. The company's product portfolio spans consumer electronics, entertainment systems, home appliances, computing hardware, software, and related technical support services across both B2C and B2B segments.

THE CHALLENGE:

Best Buy required accurate and comprehensive product data from manufacturers to deliver detailed product information that would enable informed customer purchasing decisions. However, manufacturer-provided data frequently exhibited gaps in completeness and accuracy—a structural challenge affecting the broader retail sector. Manual data verification at scale proved resource-intensive and operationally challenging.

This data quality deficit created tangible friction in the customer journey: inadequate product attribute information reduced discoverability, limiting customers' ability to identify appropriate products and suppressing conversion rates.

Service: Data Aggregation

THE SOLUTION:

Our team executed a comprehensive product research initiative to source accurate, standardized attribute data for select product categories across Best Buy's eCommerce catalog. The engagement focused on data enrichment and normalization to establish reliable product metadata.

The deliverable comprised robust, verified product data that enabled customers to make informed purchasing decisions and facilitated seamless product comparison functionality across BestBuy.ca.

THE OUTCOME:

Enhanced data quality improved the digital shopping experience through comprehensive, reliable product specifications. Customers gained the ability to conduct meaningful product comparisons, supported by standardized attribute data across the eCommerce platform.

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