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Product Taxonomy
BEES
Launched by global beverage giant Anheuser-Busch InBev in 2019, BEES is a B2B eCommerce platform operating in over 20 countries. Offering retail partners solutions for order management and deliver tracking, BEES aims to empower businesses with the tools and support they need to grow. With a fact-based and hive-minded approach to solving problems and creating opportunities, BEES is passionate about promoting digital transformation and positive change through collaboration, curiosity for learning, and an appetite for progress.
CHALLENGE:
BEES faced a significant challenge in standardizing product categorization and taxonomy across its global operations. With a growing product catalog and the complexity of operating in diverse regions, BEES needed a unified taxonomy structure that could scale and accommodate this growth. Establishing a detailed governance framework would allow BEES to manage ongoing changes and ensure consistent application of the taxonomy across its marketplace.
Services: Taxonomy Audit: Comprehensive review of BEES’ existing taxonomy
Global Taxonomy Development:
• Finalized a global taxonomy and product hierarchy for the BEES marketplace (in English)
• Created collection taxonomy templates with attributes and lists of values for each category
• Created front-end display attributes for each browse-node
• Conducted product classification to ensure correct categorization of all items in the BEES marketplace
Governance Documentation:
• Created a comprehensive taxonomy governance document
Localization and Translation:
• Localized the taxonomy for BEES’ global markets
SOLUTION:
Our RetailTaxonomy.com team conducted a comprehensive audit of BEES’ existing taxonomy, including a review of stakeholder input and product classification data. After identifying inefficiencies and gaps in their current taxonomy, we provided BEEs with a robust and scalable taxonomy solution that included the delivery of a new global taxonomy, attribute templates, and comprehensive governance guidelines. We worked to ensure that BEES’ product data was organized effectively and consistently across its global platform, improving operational efficiency and the customer experience.