eCommerce Product Classification

Product classification is a key element of eCommerce that allows retailers to create a seamless shopping experience for their customers. Product classification enables retailers to organize their product catalogs, making it easier for customers to browse and find the items they need.

This is especially important for large retailers, who often have thousands of products in their catalogues and need to ensure that customers can quickly and easily find the items they are looking for.

Here are five benefits of eCommerce product classification for large retailers:

1. Improved Product Discoverability

Product classification allows retailers to group products into categories and sub-categories, making it easier for customers to discover products they may not have known existed. For example, an apparel retailer can group products into categories such as tops, bottoms, dresses, and shoes, with sub-categories such as t-shirts, jeans, skirts, and sandals. This makes it easier for customers to find specific products such as a certain style of dress or a certain type of shoe.

2. Increased Targeting and Sales

Product classification also allows retailers to better target customers with products they are likely to purchase. For example, an apparel retailer can group items according to colour, size, or season, allowing the retailer to target customers with products that match their preferences. This can lead to increased sales, as customers are more likely to purchase items that align with their existing preferences.

3. Improved User Experience

Product classification also helps improve the user experience by making it easier for customers to find the items they need. For example, a hardware retailer can group products into categories such as plumbing, electrical, and tools, with sub-categories such as faucets, switches, and drill bits. This makes it easier for customers to find the items they need quickly and easily.

4. Enhanced Search Engine Optimization

Product classification can also help improve search engine optimization (SEO) by making it easier for search engines to find and rank products. For example, a hardware retailer can use specific keywords and phrases within their product categories based on high-volume search terms. This can lead to increased traffic and sales for the retailer.

5. Faster and More Efficient Processes

Finally, product classification can help make the process of creating and maintaining a product catalogue faster and more efficient. The proper categorization of products is visible not only on the frontend of an eCommerce website, but on the backend as well, allowing retailers to see a full and accurate view of their products, and quickly and easily update their catalogues as needed.

So, how do you reap these benefits for your own eCommerce business? Working with an experienced data team can make the process of creating and maintaining product taxonomies faster and more efficient. Reach out to us today for a quote.